6 Ways to Double the Power of your Business Cards

Business cards are not just for contact details. The are a powerful way to get your message across and be kept in a handy and convenient way by your customer. It's a mini advertisement at a fraction of the cost of a press advert and it's delivered straight to your customer's pocket!

Here's 6 great ways to Double their Power

• Special Offers
Use the reverse for a special incentive offer - e.g. "Call us & get your Free Special Report" or "Free 1 Hour Consultation". Or turn them into Voucher / Special Discount / Loyalty Cards.

• Sales Info
Use the reverse to remind customers why you are unique, better and valuable. Add bullet points of features and benefits.

• Appointment Cards
They're not just for doctors and dentists. The reverse can by used by gyms, opticians, hairdressers, beauty salons etc. It's a great tool for sales people - hand your card out with a note of your next appointment written on the reverse, or use them at seminars for your audience to make a note of your next presentation.

• Mini Map
As a store owner make sure people can find you. Put a map of where you are on the reverse. They're easy to carry in purse or wallet.

• Mini Calendar
Put a 12 month calendar on the reverse. Very convenient for pocket or desk. And used all the year round.

• Be Professional
Don't try and produce this valuable sales resource yourself. Your Business Card reflects your business. It needs to be of the highest quality and standard - just like your business.

Use these ideas and your cards will be kept and used. Double the Power of your Business Cards and you are on the road to Doubling your Profits!

How to ride out a shrinking economy
In hard times cutting Marketing budgets is not the place to start. Its better to make your budget go further and work harder by being smarter. In an economic slowdown a marketing campaign is needed just to stand still. But an aggressive marketing campaign is needed to make some headway with new customers.

To get more customers you need to look closely at your promotional strategy. Getting that extra value for your £, stretching your budget to achieve maximium impact is your goal.

PROMOTION - A VITAL PART OF YOUR MARKETING MIX
You know you've got a great product or service. You've got a competitive price. You've got your distribution channels. Now its time to promote. And promote hard. If you don't let people know what you have to sell - they'll never buy.

THE NUMBER ONE TIP FOR GETTING MORE CUSTOMERS
Work out a basic Marketing Strategy . . .

1) By creating your message.
2) Identifying who you want to talk to.
3) Sending them Corporate Literature* explaining the benefits of your product/service.
4) By driving them to your website.
5) Offering incentives (free consultation, special offers, vouchers etc).

Letters
Business cards
Brochure
Flyers
Folder
Leaflets
Newsletters
Stickers
Postcards
Posters

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